Kim Krause Schwalm: Copywriting Mastery, Authentic Marketing & Freelance Freedom | Ep67
Description
Kim Krause Schwalm is a distinguished direct response copywriter and marketing strategist with over two decades of experience. She began her career in the corporate world, holding various marketing positions, including Brand Manager and Publisher, before launching and growing the Healthy Directions supplement business to over $23 million in sales within three years. In 1998, Kim transitioned to freelance copywriting, quickly establishing herself as one of America's top A-list copywriters. She has crafted multimillion-dollar controls for leading companies such as Soundview, National Geographic, and Boardroom, becoming the first female copywriter to secure a Boardroom control. As the founder of "Get Dangerously Good," Kim mentors aspiring copywriters, helping them enhance their skills and build successful freelance businesses. She is also the author of "Client Badassery Secrets," a guide designed to assist copywriters in navigating client relationships and achieving business success. Kim's commitment to excellence and her passion for mentoring have made her a respected authority in the copywriting industry.
In this episode of the Successful Spiritualpreneur Podcast, Christian sits down with Kim Krause Schwalm — A-List direct response copywriter, marketing strategist, and mentor who has spent more than two decades helping brands grow while empowering copywriters to thrive in their creative careers. After launching a supplement brand to more than $23 million in sales, Kim transitioned into freelancing, where she built a life rooted in freedom, flexibility, and purpose. Through her mentorship, courses, and bestselling book Client Badassery Secrets, she now guides writers toward mastery, confidence, and sustainable success.
If you’ve ever felt called to create more freedom in your life, step into freelancing, or deepen your craft as a copywriter, this conversation will give you clarity, confidence, and practical direction. Kim’s journey shows that success isn’t about chasing trends — it’s about alignment, skill, and the courage to live life on your own terms.
Connect with Kim Krause Schwalm:
Follow on Instagram: @kim.schwalm
Visit her website: https://kimschwalm.com/
Explore other offers: https://linktr.ee/kkschwalm
Core Themes
- freelance copywriting
- authentic marketing
- professional boundaries
- AI as a creative tool
- mindset for freelancers
- soul-aligned entrepreneurship
- finding your unique voice
- avoiding the sea of sameness
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